CHEMMATTERS
The first time Beth Zotter tried her company’s bacon, it tasted bitter, and powdery. “Most protein concentrates don’t taste very well,” says Zotter, cofounder and chief executive officer of Umaro Foods. Umaro was attempting to re-create crispy, savory bacon out of seaweed.
Why bacon? “It’s America’s favorite food,” said co-founder Amanda Stiles on an episode of the TV show, “Shark Tank,” where the two raised funds for Umaro. “It’s the holy grail of plant-based meat. Sizzling, salty, delicious.” But the real magic of Umaro’s pitch was not the bacon. It was the algae.
Max G. Levy 