Despite rampant misinformation, Covid-19 has pushed science into the zeitgeist, as people have absorbed new words and how scientific discovery actually works.
FOR THREE GENERATIONS, Betsy Sneller’s family has sipped something they call “Cold Drink.” It’s a sweet mix of leftover liquids, stuff like orange juice and the remnants from cans of fruit, a concept devised by Sneller’s grandmother during the Great Depression. “All the little dregs get mixed together, and it tastes like a fruity concoction,” Sneller says. Cold Drink is an idea—and a name—born from crisis.
Sneller is now a sociolinguist at Michigan State University who studies how language changes in real time. For nearly two years, Sneller has analyzed weekly audio diaries from Michiganders to understand how the pandemic has influenced language in people of all ages, a project initially called MI COVID Diaries. “We find very commonly that people will come up with terms to reflect the social realities that they’re living through,” they say. “New words were coming up almost every week.” As Covid-19 sank its spikes into daily life, people added words and phrases to their vocabularies. Flatten the curve. Antibodies. Covidiots. “Shared crises, like the coronavirus pandemic, cause these astronomical leaps in language change,” Sneller says.
But Sneller has also noticed a more substantive trend emerging: People are internalizing, using, and remembering valuable scientific information. “Because the nature of this crisis is so science-oriented, we’re seeing that a broad swath of people are becoming a little bit more literate in infectious diseases,” they say.